Web Design
The Web has come a long way since its creation. HTML, the language that web sites are built in stands for Hyper Text Markup Language. The key word here being Text. The creators of the web originally designed web pages to be text only with very little media or layout, just pages of text which the user would scroll through. Headers in a numerical hierarchy would divide content and make articles easier to find and identify. It wasn't until years later that Designers started using their talents on the Web and it rapidly evolved. Today there are few limitations to what a good designer can do however there are some basic rules and conventions that every designer should follow. Have a look at some of our designs in the Portfolio Section and be sure to look at the Before and After Section. Package Deals are available. Request a Service Quote.
Web Development
As with any language, the scripting languages on the web are constantly changing. Keeping up with the changing technologies is a full time job in and of itself. We at Paulson Studios are constantly educating ourselves and our clients on the latest in web technologies which we feel is just good business. Currently Paulson Studios specializes in the scripting languages we feel the most useful now and into the future such as:
- XHTML 1.0 Strict
- CSS Level 3
- PHP 5 with My SQL
- Adobe Flash
Most of our Web Development is done by hand however we are well versed in WISIWIG (what you see is what you get) software such as Adobe Dreamweaver or Content Management Systems such as Drupal. Package Deals are available. Request a Service Quote.
Web site Management
An unmanaged web site is only partially effective business tool. Without a knowledgeable webmaster keeping track of analytical data and strategically modifying a site; it will likely go out of date and drop in search rankings quickly. Content is everything on the Web, without current content you do not have a web site. Have you ever been "Surfing the Web" and noticed a web site with a ©2002? As you read this are you wondering what the year is on your web sites copyright? Any legitimate business should have a webmaster no matter how large or small, simple or complex. To better suite our clients we offer flexible hours and discounted rates for more lengthy contracts. To find more information on Web Management including our Rates click on the image to the left. Package Deals are available. Request a Service Quote.
Search Engine Optimization
Search Engine Optimization has been the subject of confusion for some and the means of profit for others over the past years. As we all know Google has become the gatekeeper to the internet. Data from 2008 showed that over 50% of searches made in the U.S. were made by users on Google. This is good news for business owners running a web site because Google has made their "Webmaster Guidelines" very clear, the amazing part is that less than 10% of webmasters actually read these guidelines (another reason to hire a knowledgeable webmaster or web firm.) The simple fact of the matter is that users trying to find your company rarely type your URL into the address bar of their browser unless they know your URL by heart. Just think of your own web surfing experience. After all, you likely used a search engine to find this web site you're looking at now. Search engines are one of the best tool there is on the web, utilizing them requires skill and attentiveness. Take a look at SEO In Action. Have a look at our clients actual Analytical Data. Package Deals are available. Request a Service Quote.
Accessibility on the Web
A recent addition to Paulson Studios, Accessibility is becoming a larger and larger issue every year. Did you know that you could be inadvertently preventing up to 10% of your users from getting all they can from your web site? It's true, in fact a great deal more users than those who are handicapped may be missing information from your site simply because it doesn't follow the W3C Web Accessibility Initiative guidelines. The bottom line is this; the more users who can view your page, the more activity your business will see via your web site. 10% is too large a number to dismiss as unnecessary exposure or sales. Package Deals are available. Request a Service Quote.
Photography and Print Design
For businesses in need of photos of products, personnel or services, we are pleased to provide Photography and Photo Manipulation. Whether your company is in need of a new business card design, a restaurant menu or even a product catalog, we have a solution for you. Request a Service Quote.